Van Cleef & Arpels was founded in 1906 in Paris, France by Alfred Van Cleef, a Dutch diamond-cutter, and Salomon Arpels, his father-in-law. The Maison was located at Place Vendôme in Paris, marking the debut of a brand that would become synonymous with luxury and craftsmanship.
The brand's history is rooted in a union between two families. Alfred Van Cleef married Estelle Arpels, the daughter of a dealer in precious stones, in 1895. Driven by their pioneering spirit and passion for precious stones, they created the Van Cleef jewellery brand .
In 1906, following Salomon Arpels' death, Alfred and two of his brothers-in-law, Charles and Julien, acquired space for Van Cleef & Arpels . The brand's first boutique was opened at 22 Place Vendôme in Paris, and it has remained at that legendary address ever since .
Van Cleef & Arpels is known for its exceptional craftsmanship and imaginative designs. Their pieces often feature flowers, animals, and fairies, and have been worn by style icons and royalty such as Grace Kelly, Jacqueline Kennedy Onassis, and Princess Diana . One of their signature collections is the Alhambra, a four-leaf clover motif with a scalloped outline that represents luck, love, and health. This collection was created in 1968 and was inspired by quatrefoil motifs found on the Moorish tiles of the Alhambra Palace in Granada .
Over the years, Van Cleef & Arpels has continued to create exquisite jewellery and watches, drawing inspiration from nature's lightness, proportions, creatures, and colours . The brand has become a symbol of elegance and sophistication, with boutiques located worldwide.
The rich history of Van Cleef & Arpels is a testament to their commitment to craftsmanship, creativity, and timeless beauty in the world of luxury jewellery .