The panther has been synonymous with Cartier since as early as 1914 when Louis Cartier commissioned the well-known contemporary illustrator, George Barbier, to design an invitation for a jewellery exhibition. Barbier came up with the Lady with a panther image, depicting an elegant, feminine and alluring woman with a sleek black feline at her feet. The association between Cartier and the big cat had begun. That year the panther was incorporated for the first time in a wristwatch, in diamonds and black onyx.
In that same year Jeanne Toussaint was employed by Cartier to design handbags. Not much is known of Toussaint’s early life, but she came from Belgium and set about making a career and a name for herself in Paris. She had a great eye for style and design, she was ambitious and so mixed with the higher echelons of society. Toussaint counted Coco Chanel amongst her friends. The story goes that Jeanne had been given the nickname of 'PanPan' by an aristocratic lover after a trip to Africa in 1913, as she was feisty and beguiling, like the wild cats that they had seen there. It was only natural that soon she would incorporate the panther into her designs, unaware that it would forever become her trademark.
By the end of the First World War, she and Louis Cartier were having an affair which lasted many years. Toussaint was known for wearing a floor length, big cat fur coat and that Louis called her his “Petite Panthère”. Her flare, style and design prowess secured her place at Cartier where, by 1933, she had been promoted to Creative Director of the Maison, a position she held until she retired in 1970.