ROLEX - a 1940's Rolex Prince customised presentation wristwatch
£4,500
Auction: 30 November 2010 at 11:00 GMT
Description
the 14k gold case with a rectangular face, split dials the main dial spelling '1/4 CENTURY CLUB' and inscribed 'Eaton' to the centre, subsidiary seconds dial, the movement inscribed 'Rolex Ultra Prima' case back engraved 'ROLEX 31 VICTOIRES De HAUTE PRECISION' numbered 53954 1490. The rear of the case engraved inscription ' Presented to John H Devitt to mark a Quarter Century of Continuous Service, with the T Eaton Co. Ltd., 1919-1944'
Footnote
The T. Eaton Co. Limited was once Canada's largest department store retailer. It was founded in 1869 in Toronto by Timothy Eaton, an Irish immigrant. Eaton's grew to become a retail and social institution in Canada, with stores across the country, and a catalogue that was found in the homes of most Canadians. Eveything and anything could be bought from a teaspoon to a timber kit house.
As this watch is a quality item, and bespoke by Rolex for the firm, the recipient must have been well thought of, possibly senior management