Leo and Ginnie’s partnership would also develop professionally, leading to the founding of De Vroomen Design Ltd. in 1976. Together, they honed a striking aesthetic that combined sculptural and organic metalwork with the delicate, intricate skill of enamelling. Gemstones, including diamonds, are often used to accentuate these features rather than overshadow them — a delicate balance that De Vroomen has perfected.
Their artistic approach prioritised design and craftsmanship over the prominence of large, expensive gemstones. The jewels are expressive yet eminently wearable, characterised by sumptuous flowing lines, richly worked gold and vibrant enamel. Their collaboration would span five decades and was highlighted with acclaim for their bold and meticulously crafted designs.
While maintaining a successful business that saw him working internationally and collaborating with the likes of De Beers and Boodles, Leo de Vroomen also generously volunteered his time for the development of others including working with the Goldsmiths’ Centre. Twice awarded the prestigious De Beers Diamonds International Award (in 1976 and 1984), De Vroomen’s work was also celebrated in a major retrospective exhibition at Goldsmiths’ Hall in 2017.
Quoted as saying, “However exciting visually, jewellery must also feel wonderful and function perfectly […]”, the work of Leo and Ginnie de Vroomen struck a remarkable balance between technical skill and the spark of creativity that makes their jewellery wearable works of art.