Where once, each charm was painstakingly custom-made by a jeweller for their affluent clients, charms now are far more affordable, still made in precious metals but to machined specifications, with the benefit of advanced technology. They can be found in nearly any shape, size, material, or gemstone configuration.
When one thinks of heart charms though, nothing beats the now quintessential Tiffany & Co. Return to Tiffany tag. Starting out as a keychain for wayward housekeys, the bracelet version later introduced in the 1990s seems to now be the go-to starter charm bracelet for beginning collectors everywhere. And they are collectable. Publications the likes of Vogue have been touting the appeal of the charm bracelet as the ultimate way to express individuality. Regularly seen on the runway by high fashion brands such as Versace and Chanel.
These jewels have also been known to reach record sales at auction. One of the best examples is the now historic Elizabeth Taylor auction at Christie's, where one of her charm bracelets achieved $326,500 (The Collection of Elizabeth Taylor: The Legendary Jewels). However, if more than a quarter of a million isn’t impressive enough, Wallis Simpson’s Cartier cross charm bracelet managed to achieve £600,000 with Sotheby’s just a year ahead of Elizabeth Taylor’s 2011 auction (Exceptional Jewels and Precious Objects Formerly in the Collection of The Duchess of Windsor).
While the celebrity of both of these figures holds its own cache and adds to the value of their jewellery, it is always important to remember that the charm bracelet also holds material value. Whether made in gold like Taylor’s bracelet or in platinum like Simpson’s both bracelets hold the material value of the precious metals they’re made from. Having and adding charms to a charm bracelet is like adding coins to a piggy bank. Commonly given as landmark gifts by mothers to daughters, either on their wedding day or on the birth of their first child, a charm bracelet is a way to not only collect tangible memories but a way to provide some financial security when times are hard. In this way, they represent not only the love of the life they’ve lived with you but the love of the person who gifted it to you and their hope for your prosperity.