Lot 28
Zero (Hans Schleger, 1898-1976)
Journalists Use Shell
Auction: 29 April 2021 at 19:00 BST
£1,875
Description
lithographic poster, 1938, condition A; not backed, framed
Dimensions
76cm x 114cm (30in x 45in)
Footnote
Literature:
Hewitt, The Shell Poster Book, 91.
Shell’s 1930s advertising targeted new audiences with the People Prefer campaign. The series showed the broad range of people that opted for Shell, including: Farmers, Film Stars, Tourists and Doctors. Here it’s the turn of the journalists and Zero’s approach clearly draws on the Surrealist movement to create a powerful image full of intrigue. Schleger, who signed most of his graphic work “Zero,” studied in Berlin and was much influenced by the Bauhaus.