Lot 200
ISAAC WEINFELD & JAN VINOT FOR PAUL & MARJORIE ABBATT AND ABBATT TOYS, LONDON
JUMBLING JUMBO, DESIGNED 1955
Auction: 30 October from 10:00 GMT
Description
painted wood, in original cardboard box with paper insert instruction sheet
Dimensions
each elephant 5.5cm high, 8.5cm wide, 2.3cm deep (2 1/8in high, 3 3/8in wide, 7/8in deep)
Provenance
Private Collection, London.
Footnote
Exhibited:
Margaret Howell, London, Abbatt Toys: The Right Toys for the Right Age, 24 October - 24 December 2020.
Literature:
Powers, Alan, Abbatt Toys: Modern Toys for Modern Children, Design for Today, 2020, p.103, illustrated, and pp.32-49, for a detailed history of Erno Goldfinger and Paul & Marjorie Abbatts working relationship.
The logo was designed by Ernő Goldfinger, whose collaboration with Paul and Marjorie Abbatt encompassed graphics, toys and the design of their London shopfront and interior. His involvement across these disciplines helped establish a coherent visual identity for the business, linking its products and branding with the space in which they were displayed.